What is Marketing?

What is marketing?

Marketing involves a wide range of activities all intended to favorably position your product or service to customers.

Marketing, although working synergistically, is not Sales. Sales is what comes after marketing which focuses on ‘closing the deal’. Good marketing will, however, assist the sales department and eliminate many redundancies and repetitive activities in the sales process.

Marketing is not a science since it involves emotional communication with humans, marketing is an art. Marketing is not a one-size-fits all solution and has to adapt to types of products or services and their audience consistently to successfully make an impact.

When done correctly, marketing will make all the difference in your business. When done incorrectly, it can confuse customers and seem like an unnecessary burden.

It is important to understand the difference between marketing and sales, as well as the small nuances involved in marketing activities relating to your customers or product/service.

Kabbout International is an experienced marketing company with knowledge of marketing funnels, advertising, promotion, packaging and design in both B2C and B2B industries.